If you were following the fall 2022 runway shows this past fashion month, you may have caught a glimpse of a new star on the catwalks. That would be IMG model Alex Consani, who walked for labels such as Alexander McQueen and Versace (she made her high-fashion debut last season, for Tom Ford). With her signature bleach-blonde hair and eyebrows, the 18-year-old model is becoming one of fashion’s freshest new faces—but she first got big on TikTok, where she now has over 719,000 followers on her page, @captincroook. 

Consani launched her TikTok during quarantine in 2020, and has quickly amassed a following for her candid, unfiltered, and off-the-cuff videos—all defining qualities of Gen-Z humor on the app. She’ll film herself struggling to get into the Tripp NYC showroom, or imitating Euphoria’s Jules at the club. “Gen-Z humor is extremely different from the rest of humor I have seen,” says Consani of her TikTok style. “It focuses itself on randomness, and not that of planned sketches. Especially on TikTok, I notice viewers tending to lean towards content that is made from nowhere, with no explanation.”